LO1 - Analysing existing graphics work (Apple)

 

a) purpose

The purpose of this campaign is to advertise Apple products and give an idea of what the products are, and what they are like.

b) format

There could be many different formats of these graphics, from magazine and newspaper adverts, to banner adverts on the Internet, to bus stop posters and billboards. This makes sure it's seen by many people who may take interest.

c) content

This campaign is quite simplistic, with no shadows or crowded spaces. The font used is a simple but effective sans serif font, with a regular, average kerning to make sure it's easy to read. The leading - the space between each line - is quite large on the "spring forward" graphic, making it look quite spread out and minimalistic. Each piece uses bright block colours, giving the sense of excitement, but the blocky colours without shadows or shading makes the graphics appear very modern. There isn't really a set house style, but each piece is so simplistic with striking, bright colours that this itself could be the house style. The logo is very recognisable, and well-known almost worldwide. The logo itself is very simple and minimalistic, which allows the company to incorporate the logo into each piece without it looking out of place in the simplistic style.

d) style

These graphics are made digitally, apart from the graphic with the iPods, which may have been made by a combination of digital graphics and manipulated photographs. The campaign is extremely modern-looking, which is put across by the bright colours, use of simple silhouettes and the simple, minimalistic font and design.

e) layout

The logo is visible on most of the graphics, and a main part of some. This is because it's so easily recognised, the logo in itself can be used to advertise the products. Some of the graphics use the idea of symmetry in the layout, with the logo in the middle and the text centred and the graphics themselves in a symmetrical layout.

f) target audience

The target audience is Apple users and people who enjoy using modern technology, and this campaign will attract both those audiences with the logo and the minimalistic design. The target audience would also be mainly people in the ABC1 socio-economic class, as these are the people who stereotypically would be able to afford these products.

g) regulatory bodies

As these are the sort of adverts that may be seen by children, they have to be appropriate for children in that there is no unsuitable content. The graphics also have to be completely created by the Apple company, or someone paid by Apple to create them, as to take someone else's graphics and use them in advertising is prohibited by copyright laws.