LO5 - Final billboard design

LO5 - Final flyer design

LO5 - Final ticket design

LO5 - Final logo design

LO5 - Using Illustrator to create final pieces

LO5 - Adobe Illustrator (Technical Learning)

Adobe Illustrator is a "vector graphics editor" used to design and edit graphics mainly in the vector format.

Bleed - When graphics go off the edge of the page

Raster - Graphic that loses quality

Vector - Graphic that does not lose quality

PNG - Can be used on the Internet (Portable Network Graphic)

JPEG - Format used for photography (Joint Expert Photographic Group) Sometimes needs compressing as they are large files.

Anchor points - Squares found in a path used to manipulate the path.

Practising with Illustrator:

LO4 - Legal and ethical

Adverts should not:

• Cause offence
• Glorify alcohol sexual activity, drug taking
• Cause harm to children
• Be misleading
• Give false information about what they are selling/promoting or exaggerate claims made.

The ASA covers broadcast media and print media.

My pieces will not violate the laws covered by the ASA.

LO4 - Production Plan/Gantt Chart and Launch Date

The realistic launch date will be the 30th September, at least a month before the event takes place. This means there is time for advertising to have an impact to draw audiences and prepare for the event itself.

LO4 - Budget and Finance

Junior graphic designers earn roughly between £15,000 and £19,000. However, more experienced designers and lead designers can earn from £25,000 to £50,000.
A freelance designer could earn from about £200 to £400 in a day.

Source

I would probably choose to employ a junior designer, which means for three weeks I would need to pay them between £865 and £1096.

Adobe Illustrator costs £26.68 for one month. I shouldn't need it for any longer than that because it should only take three weeks to design the graphics.

If I wanted to advertise on two billboards and two bus stops, it would cost around £200 per week for a large billboard and £300 for an ad lasting two weeks on a bus stop.

Source

In that case, if I wanted to advertise the event for two weeks in advance, it would cost £600 for both bus stop adverts and £800 for two billboards for two weeks, coming to a total cost of £1400.

Based on this website, the approximate cost for fairground rides and attractions would be around £11 000 for both days.

If an average of 7000 people under 16 and 5000 people 16 or over attended the event over both nights, the revenue would be £42 500 as it's £5 for adults and £2.50 for people aged under 16.

All the costs added together are around £13 291.68, which, if we take off the projected amount of money earned from the event, makes a final profit of around £29 208.32.

LO3 - Presentation feedback from employee Nick Bax and evaluation

When I presented to Nick Bax, he thought that the idea of a Halloween event was a good idea because it's an area in the events market that is open in Sheffield. He liked the fact that I had made a mind map for content. He said my logo concept was "strong". He also thought that it was a good idea to show where my inspiration had come from, as it explained some of my ideas more thoroughly.

Based on Nick's feedback, I am going to start to develop my logo concept into the actual logo I will use. Because he mentioned it's an open area in the market, I'm going to try to emphasise the fact that it is "the Halloween event of Sheffield". In the creation of the first drafts of each graphics piece, I'm going to reference the mind map of content for the event to fill the pieces with relevant information.

LO3 - Survey Monkey results

This is the survey I carried out to get audience feedback for my graphics:

https://www.surveymonkey.com/r/7RGF8MQ

What could I improve about the colours in my graphics work?

Would the slogan "Fright for all the family" be appropriate for the event, based on its target audience? Explain your choices and any improvements you think I could make.

Is the house style consistent in each piece? Write any improvements regarding the consistency of the house style (colours, fonts and imagery) you think I could make to each piece in the relevant box.

Logo

Ticket

Flyer

Billboard

Are there any general improvements you would make to the concepts of my graphics pieces? Explain any improvements you might make to each piece.

Flyer

Billboard

Based on the feedback from my survey, I'm going to make the purple around the word "Fearfest" brighter to give it emphasis. I don't want to make the house style and colour schemes too dark as families are the target audience, and I don't want to frighten children. On the ticket, I'm going to make the text for the date and time bolder so that it's easier to see.
The biggest inspiration for my graphics is the Alton Towers Scarefest campaign. This campaign uses bright colours and not too much white space, which is why I'm not going to leave too much blank space on my pieces.

LO3 - Presentation

LO2 - Photoshop Mockups

Logo

Flyer

 Billboard (landscape)

Billboard (portrait)

Ticket

LO2 - Pencil drafts

Main Logo

Flyer

Portrait Billboard

Landscape Billboard

Ticket

LO1 - Analysing existing graphics work (Apple)

 

a) purpose

The purpose of this campaign is to advertise Apple products and give an idea of what the products are, and what they are like.

b) format

There could be many different formats of these graphics, from magazine and newspaper adverts, to banner adverts on the Internet, to bus stop posters and billboards. This makes sure it's seen by many people who may take interest.

c) content

This campaign is quite simplistic, with no shadows or crowded spaces. The font used is a simple but effective sans serif font, with a regular, average kerning to make sure it's easy to read. The leading - the space between each line - is quite large on the "spring forward" graphic, making it look quite spread out and minimalistic. Each piece uses bright block colours, giving the sense of excitement, but the blocky colours without shadows or shading makes the graphics appear very modern. There isn't really a set house style, but each piece is so simplistic with striking, bright colours that this itself could be the house style. The logo is very recognisable, and well-known almost worldwide. The logo itself is very simple and minimalistic, which allows the company to incorporate the logo into each piece without it looking out of place in the simplistic style.

d) style

These graphics are made digitally, apart from the graphic with the iPods, which may have been made by a combination of digital graphics and manipulated photographs. The campaign is extremely modern-looking, which is put across by the bright colours, use of simple silhouettes and the simple, minimalistic font and design.

e) layout

The logo is visible on most of the graphics, and a main part of some. This is because it's so easily recognised, the logo in itself can be used to advertise the products. Some of the graphics use the idea of symmetry in the layout, with the logo in the middle and the text centred and the graphics themselves in a symmetrical layout.

f) target audience

The target audience is Apple users and people who enjoy using modern technology, and this campaign will attract both those audiences with the logo and the minimalistic design. The target audience would also be mainly people in the ABC1 socio-economic class, as these are the people who stereotypically would be able to afford these products.

g) regulatory bodies

As these are the sort of adverts that may be seen by children, they have to be appropriate for children in that there is no unsuitable content. The graphics also have to be completely created by the Apple company, or someone paid by Apple to create them, as to take someone else's graphics and use them in advertising is prohibited by copyright laws.

LO1 - Analyse existing graphics work (Disney World)

a) purpose

The purpose of this campaign is to advertise the resort and inform people of what sort of atmosphere it has. The general impression gives the idea of excitement and magic.

b) format

These graphics will be seen in many places, including adverts in magazines, on the Internet and on billboards; on merchandise like plush toys, posters and stationery; and the map especially would be found on leaflets and boards within the park.

c) content

This campaign looks very exciting, with fireworks and bright colours and sunshine and castles. The font used in the word "Disney" in the logo is very recognisable and massively associated with Disney, which they utilise by including it in the advertising as they always have. A simple serif font gives emphasis to the Disney font, and gives some balance to the logo with the exciting Disney font.

d) style

The style of this campaign is a mixture of photography and digital graphics. They have a modern look because of the bright colours and precise graphics work. There is a magical sort of feel about the graphics, which is again connoted by the bright colours, but also the sparkles and images of clouds.

e) layout

The logo itself is easily visible on every piece of graphics in this campaign. The rest of the campaign relies on imagery to correlate with the logo, as the image of the castle alongside the logo is a very well-known and recognisable icon.

f) target audience

The target audience of this campaign is mainly people in the ABC1 socio-economic category, as stereotypically these are the sort of people who would be able to afford to go to a Disney resort. It's mainly families with children who are Disney fans, or Disney fans in general. Another target audience may be thrill-seekers looking to go on the rides. All these people put together make for quite a large target audience.
g) regulatory bodies

All of these graphics were either made by people at Disney, or by someone who was paid by Disney to make graphics exclusively for them. Disney couldn't use someone else's graphics work, because copyright laws prohibit that.
As some of the target audience is children, the ASA states that any advertising that will be seen by children must be appropriate. All of the graphics in this campaign are suitable for children.
The graphics also can not be misleading or give false advertising, as this will advertise something to the audience that isn't true. This is not allowed by the ASA.

LO1 - Analysing existing graphic design work (Natural History Museum)

a) purpose

The purpose of this campaign is to advertise the museum and attract the right audience that might want to go to the museum. The imagery reflects the purpose of the museum, and what sort of museum it is.

b) format

The logo itself can be seen on any form of graphics used in the campaign. The graphics themselves can be found anywhere such as on billboards, tickets, merchandise, leaflets, flyers and more.

c) content

In this campaign the graphics have a generous amount of white space, adding to the professional appearance of the graphics. They all depict the fact that the museum is a Natural History museum with images of animals and insects and other things to do with nature. Each piece from the campaign looks quite different, each with their own house style. The dinosaur poster has a very ironically modern appearance, which connotes how the museum is exciting as well as educating about natural history.
Most of the text in these graphics has quite a large kerning, and this makes the text more spaced out, and adds more white space. This adds to the professional appearance of the graphics. There is also a large leading (space between lines) to break the text up into more simplistic chunks. This also creates more white space, spacing out the piece of graphics and making the graphics look overall more professional.

d) style

The style of these graphics are interesting, as they appear modern and old-fashioned at the same time. This is to highlight the idea of the museum being a Natural History museum, which is a topic usually seen as boring and dull - but these graphics put a modern spin on it; especially the bright, pop art-like dinosaurs poster and the "Treasures" poster, with three different images put together creatively.

e) layout

These graphics are all very different, however the one thing used an all but one is the logo. The map is probably part of a leaflet, being the reason the logo isn't on there. In each piece, the logo is relatively near to the top left. This is because a viewer tends to look at the top left first, as this is where text usually begins to be read.

f) target audience

The target audience for this campaign is people who are interested in natural history, schools and parents who might want to go for a trip there. The most likely socio-economic category of people who would be interested in natural history would be ABC1, because these are stereotypically the sorts of people who might be interested in educational topics such as natural history.

g) regulatory bodies

All the graphics in this campaign have to either be created by the museum, or the museum has to have been given permission for them to use.
None of the content of the graphics should be unsuitable for children, as the ASA states that any advertising that is displayed in public, or out of watershed, should not bring harm to children.

LO1 - Analysing existing graphic design work (Brave film)

a) purpose
The purpose of this campaign is to advertise it to the target audience and make it look appealing. The colours, design and effects in each piece of advertising reflects the theme and genre of the film. The film takes place in the rural Scottish Highlands, and the logo seems to signify this with the font. It's very detailed, and looks carved out of wood, and these features work together to give an impression of authenticity.

b) format

The main form that these graphics would be seen in would probably be in an advertisement on television, billboards, promotional desktop backgrounds or perhaps in magazines. These are all ways of spreading the message about the film.

c) content

In terms of house style, blue/green is a very prominent colour, which signifies the idea of magic and nature in the film. The character's bright red hair draws the viewer's attention. The kerning in the logo is smaller than usual, with the letters actually touching each other, which is the style of the detailed Scottish theme. The smaller text has a kerning which looks a little larger than average, which makes it easy to read, and makes it look professional.

d) style

The style is very obviously old-fashioned, as this reflects the theme of the campaign and film. They are all digital, however as concepts they will have been designed by hand first. The fonts and house style reflect the atmosphere of the film.

e) layout

These graphics are all very sparse-looking but very detailed. The focus is very much on the main character, who is depicted in more light and is more clear than the background, which is also very detailed. The logo is on every graphic from the campaign.

f) target audience

The target audience for this campaign are families in the ABC1 socio-economic demographic. Even though the film is to be enjoyed by children, it also needs to appeal to the parents as they are the ones who would take the children to watch it. It's advertised more to the ABC1 demographic because stereotypically these are the types of people who would be able to afford to see the film in cinema or buy the DVD.

g) regulatory bodies

This campaign is created by the Disney Pixar company. If it was made by another company, they would have to be credited on every piece they designed. The advertisements shouldn't cause offence, and they can't be misleading about the film. These advertisements break none of the rules covered by the ASA.

LO1 - Analysing existing graphic design work (Alton Towers Scarefest)

a) purpose

The purpose of this campaign is to advertise and inform people about the event. The logo reflects the intended atmosphere of the event. The bats, pumpkin, the colour green and the unusual font of the word "Scarefest" all lead to connoting the idea of the event.

b) format

These graphics could be seen in many different formats, from the cover of the park map, to merchandise, to being featured in an advert on television. This allows it to be seen by as many people as possible, extending the event's audience to many.

c) content

These graphics are very full-looking, with different colours and lots of different images. It connotes the excitement that the event is meant to create. In the logo, the kerning (space between letters) is a little smaller than average, adding to the crowded, exciting feel of the graphic. The house style is seemingly unorganized, with many colours like dark blue, navy, black, white, red, orange, pink, purple and green. This also adds to the exciting feel of the campaign. The main fonts are also big, bold and exciting, and original, which connotes the originality of the event. The main logo font is a thick, bold, serif font, and the boldness connotes the excitement whilst the serif font connotes the professional sense that they know what they are doing.

d) style

These graphics have been created digitally, and are very artistic in the way they are shaded and brightly coloured. The style isn't particularly modern or old fashioned, but relies on distinctive images such as pumpkins and bats that are so closely thought of with Halloween, to be able to advertise its cause.

e) layout

On the web page, the logo is featured in the very centre of the page, making it stand out to the viewer. The logo is on nearly all of the graphics related to the campaign, apart from the background of the website. The layout of most of the graphics is very much crammed full of things to look at.

f) target audience

The target audience of this campaign is very wide. The main majority would be people in the ABC1 demographic who enjoy, or are interested in, Alton Towers at Halloween. The graphics are generally very recognisable to initial fans of the park, and the event itself is meant to appeal to adults and children alike, with happy characters and bright colours as well as portrayals of very frightening concepts for thrill-seeking adults.

g) regulatory bodies

All of the graphics in this campaign are created and designed originally by Alton Towers. Any use of copyrighted material created by someone else would be a violation of copyright laws.
The content of the campaign can't be too frightening, as even though it is intended to appeal to adults as well as children, the ASA (covering broadcast and print media) states in its codes that advertising should not harm children.