Sunday, 20 September 2015

LO5 - Adobe Illustrator (Technical Learning)

Adobe Illustrator is a "vector graphics editor" used to design and edit graphics mainly in the vector format.

Bleed - When graphics go off the edge of the page

Raster - Graphic that loses quality

Vector - Graphic that does not lose quality

PNG - Can be used on the Internet (Portable Network Graphic)

JPEG - Format used for photography (Joint Expert Photographic Group) Sometimes needs compressing as they are large files.

Anchor points - Squares found in a path used to manipulate the path.

Practising with Illustrator:

Saturday, 19 September 2015

LO4 - Legal and ethical

Adverts should not:
  • Cause offence
  • Glorify alcohol sexual activity, drug taking
  • Cause harm to children
  • Be misleading
  • Give false information about what they are selling/promoting or exaggerate claims made.
The ASA covers broadcast media and print media.

My pieces will not violate the laws covered by the ASA.