LO1 - Analyse existing graphics work (Disney World)

a) purpose

The purpose of this campaign is to advertise the resort and inform people of what sort of atmosphere it has. The general impression gives the idea of excitement and magic.

b) format

These graphics will be seen in many places, including adverts in magazines, on the Internet and on billboards; on merchandise like plush toys, posters and stationery; and the map especially would be found on leaflets and boards within the park.

c) content

This campaign looks very exciting, with fireworks and bright colours and sunshine and castles. The font used in the word "Disney" in the logo is very recognisable and massively associated with Disney, which they utilise by including it in the advertising as they always have. A simple serif font gives emphasis to the Disney font, and gives some balance to the logo with the exciting Disney font.

d) style

The style of this campaign is a mixture of photography and digital graphics. They have a modern look because of the bright colours and precise graphics work. There is a magical sort of feel about the graphics, which is again connoted by the bright colours, but also the sparkles and images of clouds.

e) layout

The logo itself is easily visible on every piece of graphics in this campaign. The rest of the campaign relies on imagery to correlate with the logo, as the image of the castle alongside the logo is a very well-known and recognisable icon.

f) target audience

The target audience of this campaign is mainly people in the ABC1 socio-economic category, as stereotypically these are the sort of people who would be able to afford to go to a Disney resort. It's mainly families with children who are Disney fans, or Disney fans in general. Another target audience may be thrill-seekers looking to go on the rides. All these people put together make for quite a large target audience.
g) regulatory bodies

All of these graphics were either made by people at Disney, or by someone who was paid by Disney to make graphics exclusively for them. Disney couldn't use someone else's graphics work, because copyright laws prohibit that.
As some of the target audience is children, the ASA states that any advertising that will be seen by children must be appropriate. All of the graphics in this campaign are suitable for children.
The graphics also can not be misleading or give false advertising, as this will advertise something to the audience that isn't true. This is not allowed by the ASA.